Advertising: Principles and Practices - Hardcover

Wells, William D.; Burnett, John J.; Moriarty, Sandra

 
9780135978818: Advertising: Principles and Practices
Hardcover
ISBN 10: 0135978815 ISBN 13: 9780135978818
Verlag: Pearson Education (US), 1998

Inhaltsangabe

Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.

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Reseña del editor

Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.

Reseña del editor

This best-selling book gives an introduction to both the theory and practice of advertising.

Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.

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Verlag
Pearson Education (US)
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0135978815
ISBN 13 
9780135978818
Einband
Tapa dura
Anzahl der Seiten
832
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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