Business Market Management: Understanding, Creating, and Delivering Value: United States Edition - Hardcover

James, Anderson; James, Narus

Hardcover

ISBN 10: 0136000886 ISBN 13: 9780136000884

Verlag: Financial Times Prentice Hall, 2008

Inhaltsangabe

Book by Anderson James C Narus James A Narayandas Das

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Reseña del editor

Anderson builds the book around a framework of understanding, creating, and delivering value. Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships. For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

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Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2008
• ISBN 10: 0136000886
• ISBN 13: 9780136000884
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 496