Marketing Management: United States Edition - Hardcover

Kotler, Philip T.; Keller, Kevin Lane

Hardcover

ISBN 10: 0136009980 ISBN 13: 9780136009986

Verlag: Pearson, 2008

Inhaltsangabe

For undergraduate and MBA marketing management and strategy courses.

 

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

 

Über diesen Titel

Reseña del editor

This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Reseña del editor

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0136009980
• ISBN 13: 9780136009986
• Einband: Tapa dura
• Anzahl der Seiten: 816
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien