Study Guide - Softcover

Armstrong, Gary; Kotler, Philip

Softcover

ISBN 10: 0136021212 ISBN 13: 9780136021216

Verlag: Pearson, 2008

Inhaltsangabe

The 9th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements.  There is also a section providing suggested answers for all exercises, offering the students feedback on their responses.  Flashcards are also included. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.

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Reseña del editor

The 9th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. There is also a section providing suggested answers for all exercises, offering the students feedback on their responses. Flashcards are also included. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0136021212
• ISBN 13: 9780136021216
• Einband: Tapa blanda
• Anzahl der Seiten: 300
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien