Economics for Managers - Hardcover

Farnham, Paul G.

Hardcover

ISBN 10: 013606552X ISBN 13: 9780136065524

Verlag: Prentice Hall, 2009

Inhaltsangabe

For one semester MBA Managerial Economics courses

 

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

 

To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.  This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

 

The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.

Details zur Ausgabe

• Verlag: Prentice Hall
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 013606552X
• ISBN 13: 9780136065524
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 508
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien