Management Communication: A Case-Analysis Approach - Hardcover

O'Rourke, James S.

 
9780136079767: Management Communication: A Case-Analysis Approach
Hardcover
ISBN 10: 0136079768 ISBN 13: 9780136079767
Verlag: Financial Times Prentice Hall, 2009

Inhaltsangabe

For managerial communication courses.

Strategic communication methods that support the development of ethical and effective managers at all levels of business.

For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.

In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

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Reseña del editor

For managerial communication courses. Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

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Verlag
Financial Times Prentice Hall
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0136079768
ISBN 13 
9780136079767
Einband
Tapa dura
Anzahl der Seiten
427
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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Softcover