Retail Management: A Strategic Approach: United States Edition - Hardcover

Berman, Barry R.; Evans, Joel R.

 
9780136087588: Retail Management: A Strategic Approach: United States Edition
Hardcover
ISBN 10: 0136087582 ISBN 13: 9780136087588
Verlag: Pearson, 2009

Inhaltsangabe

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry.

Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.   

The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0136087582
ISBN 13 
9780136087588
Einband
Gebundene Ausgabe
Anzahl der Seiten
688
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien