Great Ideas In Retailing for Retail Management - Softcover

Barry, Berman; Joel, Evans

Softcover

ISBN 10: 013608799X ISBN 13: 9780136087991

Verlag: Financial Times Prentice Hall, 2010

Inhaltsangabe

A companion book, Great Ideas in Retailing, contains:

1.      Exercises (1 per chapter)–suitable to be handed in for grading or for class discussion.

2.      Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion.

3.      Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments.

4.      A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store).

 

Note: Teaching notes are available for Great Ideas in Retailing.

Über diesen Titel

Reseña del editor

A companion book, Great Ideas in Retailing, contains: 1. Exercises (1 per chapter)-suitable to be handed in for grading or for class discussion. 2. Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion. 3. Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments. 4. A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store). Note: Teaching notes are available for Great Ideas in Retailing.

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 013608799X
• ISBN 13: 9780136087991
• Einband: Tapa blanda
• Anzahl der Seiten: 175
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien