Practice of Public Relations, The:United States Edition - Softcover

Fraser, Seitel

Softcover

ISBN 10: 0136088902 ISBN 13: 9780136088905

Verlag: Financial Times Prentice Hall, 2010

Inhaltsangabe

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.

Über diesen Titel

Reseña del editor

For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 11th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations --including heavy emphasis on social media and ethics.

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0136088902
• ISBN 13: 9780136088905
• Einband: Tapa blanda
• Anzahl der Seiten: 448
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien