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Strategic Management and Competitive Advantage: United States Edition - Hardcover

Barney, Jay; Hesterly, William

 
9780136094586: Strategic Management and Competitive Advantage: United States Edition
Hardcover
ISBN 10: 0136094589 ISBN 13: 9780136094586
Verlag: PRENTICE HALL, 2009

Inhaltsangabe

For courses in strategy and strategic management.

Core strategic management concepts without the excess.  

Just the essentials―Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.  

The third edition continues to be integrated around the highly successful VRIO framework while incorporating new opening cases and an entire chapter devoted to international management.

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Verlag
PRENTICE HALL
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0136094589
ISBN 13 
9780136094586
Einband
Gebundene Ausgabe
Anzahl der Seiten
656
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien