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Electronic Commerce 2010: United States Edition - Hardcover

Turban, Efraim; Lee, Jae K.; King, David; Liang, Ting Peng; Turban, Deborrah

 
9780136100362: Electronic Commerce 2010: United States Edition

Inhaltsangabe

For undergraduate and graduate electronic commerce courses.

 

Explore the many aspects of electronic commerce through a managerial perspective.

 

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all from a managerial perspective that helps make EC relevant to majors and non-majors alike.

 

The new edition reflects the latest topics that have emerged in the EC field, including social computing and “Green IT”.

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