Strategic Marketing Problems: Cases and Comments: United States Edition - Hardcover

Kerin, Roger; Peterson, Robert

Hardcover

ISBN 10: 0136107060 ISBN 13: 9780136107064

Verlag: Pearson, 2009

Inhaltsangabe

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy

MARKET: Relevant information and case studies for marketing executives and professionals.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 0136107060
• ISBN 13: 9780136107064
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 744
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien