Services Marketing: People, Technology, Strategy - Hardcover

Christopher, Lovelock; Jochen, Wirtz

Hardcover

ISBN 10: 0136107214 ISBN 13: 9780136107217

Verlag: Financial Times Prentice Hall, 2010

Inhaltsangabe

Book by Lovelock Christopher H Wirtz Jochen

Über diesen Titel

Reseña del editor:

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Reseña del editor:

For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Über diese Auflage

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2010
• ISBN 10: 0136107214
• ISBN 13: 9780136107217
• Einband: Tapa dura
• Anzahl der Seiten: 648