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Public Relations Practices: Managerial Case Studies and Problems - Softcover

Center, Allen H.; Jackson, Patrick

 
9780136138037: Public Relations Practices: Managerial Case Studies and Problems
Softcover
ISBN 10: 0136138039 ISBN 13: 9780136138037
Verlag: Prentice Hall, 2002

Inhaltsangabe

A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications.

Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations―involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Prentice Hall
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0136138039
ISBN 13 
9780136138037
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
418
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien