Strategic Management: Concepts - Softcover

Wright, Peter; Kroll, Mark J.; Parnell, John

Softcover

ISBN 10: 0136316239 ISBN 13: 9780136316237

Verlag: Pearson, 1997

Inhaltsangabe

Created primarily for an undergraduate course in Strategic Management.

Offering the same comprehensive, cutting-edge coverage found in the core text. Strategic Management: Concepts, Fourth Edition is ideal for instructors who prefer to use a separate casebook or their own cases. Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.

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Reseña del editor

Created primarily for an undergraduate course in Strategic Management. Offering the same comprehensive, cutting-edge coverage found in the core text. Strategic Management: Concepts, Fourth Edition is ideal for instructors who prefer to use a separate casebook or their own cases. Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 1997
• Sprache: Englisch
• ISBN 10: 0136316239
• ISBN 13: 9780136316237
• Einband: Tapa blanda
• Anzahl der Seiten: 352
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar