The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
EUR 3,50 für den Versand von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & DauerAnbieter: Bahamut Media, Reading, Vereinigtes Königreich
Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780136690030
Anzahl: 1 verfügbar
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Hardcover. Zustand: Very Good. Consumer Behavior This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780136690030
Anzahl: 1 verfügbar
Anbieter: Wonder Book, Frederick, MD, USA
Zustand: Very Good. Very Good condition. Fifth edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bestandsnummer des Verkäufers G04B-03251
Anzahl: 1 verfügbar
Anbieter: a2zbooks, Burgin, KY, USA
Hardcover. Zustand: Very Good. 5th Edition. Text appears clean, has a stamp and black mark on the fly page. Cover in excellent condition Quantity Available: 1. ISBN: 0136690033. ISBN/EAN: 9780136690030. Pictures of this item not already displayed here available upon request. Inventory No: 1560754237. Bestandsnummer des Verkäufers 1560754237
Anzahl: 1 verfügbar
Anbieter: dsmbooks, Liverpool, Vereinigtes Königreich
Hardcover. Zustand: Acceptable. Acceptable. book. Bestandsnummer des Verkäufers D7S9-1-M-0136690033-6
Anzahl: 1 verfügbar