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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition - Softcover

Nagle, Thomas T.; Holden, Reed K.

 
9780136690603: Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition
Softcover
ISBN 10: 0136690602 ISBN 13: 9780136690603
Verlag: Pearson, 1994

Inhaltsangabe

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

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Verlag
Pearson
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0136690602
ISBN 13 
9780136690603
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
400
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar