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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition - Softcover
Inhaltsangabe
For senior/MBA-level course in Pricing Strategy or Managerial Economics.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
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Reseña del editor
This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
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- VerlagRoutledge
- Erscheinungsdatum1994
- ISBN 10 0136690602
- ISBN 13 9780136690603
- EinbandTapa blanda
- SpracheEnglisch
- Auflage2
- Anzahl der Seiten400
- Kontakt zum HerstellerNicht verfügbar
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR002804417
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25. Bestandsnummer des Verkäufers G0136690602I4N00
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The Strategy and Tactics of Pricing
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780136690603. Bestandsnummer des Verkäufers 9168527
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
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The Strategy and Tactics of Pricing
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Paperback. Zustand: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Bestandsnummer des Verkäufers mon0000803552
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
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Zustand: Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Bestandsnummer des Verkäufers 466SK8001FST
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition)
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Paperback. Zustand: New. In shrink wrap. Looks like an interesting title! Bestandsnummer des Verkäufers Q-0136690602
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