Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition - Softcover

Nagle, Thomas; Holden, Reed

Softcover

ISBN 10: 0136690602 ISBN 13: 9780136690603

Verlag: Routledge, 1994

Inhaltsangabe

For senior/MBA-level course in Pricing Strategy or Managerial Economics.

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.

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Reseña del editor

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 1994
• Sprache: Englisch
• ISBN 10: 0136690602
• ISBN 13: 9780136690603
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 400
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar