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Inhaltsangabe
Book by Nagle Thomas T Holden Reed K
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This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
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- VerlagRoutledge
- Erscheinungsdatum1994
- ISBN 10 0136693768
- ISBN 13 9780136693765
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten400
- Kontakt zum HerstellerNicht verfügbar
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Hardcover. Zustand: Very Good. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780136693765
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Strategy and Tactics of Pricing Trade Version : A Guide to Profitable Decision Making
Verlag:
Pearson Education, Limited, 1994
ISBN 10: 0136693768
ISBN 13: 9780136693765
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Strategy and Tactics of Pricing Trade Version : A Guide to Profitable Decision Making
Verlag:
Pearson Education, Limited, 1994
ISBN 10: 0136693768
ISBN 13: 9780136693765
Gebraucht
Hardcover
Anbieter: Better World Books: West, Reno, NV, USA
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.48. Bestandsnummer des Verkäufers G0136693768I4N00
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