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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version) - Hardcover

Nagle, Thomas; Holden, Reed

 
9780136693765: Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)
Hardcover
ISBN 10: 0136693768 ISBN 13: 9780136693765
Verlag: Pearson, 1994

Inhaltsangabe

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.

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Verlag
Pearson
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0136693768
ISBN 13 
9780136693765
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
400
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Pearson
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