Principles of Service Marketing and Management - Hardcover

Lovelock, Christopher H; Wright, Lauren

 
9780136768753: Principles of Service Marketing and Management
Hardcover
ISBN 10: 013676875X ISBN 13: 9780136768753
Verlag: Pearson, 1999

Inhaltsangabe

Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management―including the interactions between marketing, operations, and human resources.

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Verlag
Pearson
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
013676875X
ISBN 13 
9780136768753
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
432
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780130404671: Principles of Service Marketing and Management: United States Edition

Vorgestellte Ausgabe

ISBN 10:  0130404675 ISBN 13:  9780130404671
Verlag: Pearson, 2001
Hardcover