Introduction to Electronic Commerce: International Edition - Softcover

Turban, Efraim; King, David; Lang, Judy

 
9780137008070: Introduction to Electronic Commerce: International Edition

Inhaltsangabe

For undergraduate-level courses in Electronic Commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

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Reseña del editor

For undergraduate-level courses in Electronic Commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

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Weitere beliebte Ausgaben desselben Titels

9780136033240: Introduction to Electronic Commerce: United States Edition

Vorgestellte Ausgabe

ISBN 10:  0136033245 ISBN 13:  9780136033240
Verlag: Pearson, 2008
Softcover