Marketing: Defined, Explained, Applied: International Edition - Softcover

Levens, Michael P

Softcover

ISBN 10: 0137013299 ISBN 13: 9780137013296

Verlag: Pearson, 2009

Inhaltsangabe

Undergraduate Principles of Marketing textbook

A unique marketing text based on student feedback. 

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need. 

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Undergraduate Principles of Marketing textbook A unique marketing text based on student feedback. Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 2009
• ISBN 10: 0137013299
• ISBN 13: 9780137013296
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 290
• Kontakt zum Hersteller: Nicht verfügbar