Marketing: Defined, Explained, Applied: International Edition - Softcover

Levens, Michael P

 
9780137013296: Marketing: Defined, Explained, Applied: International Edition
Softcover
ISBN 10: 0137013299 ISBN 13: 9780137013296
Verlag: Pearson, 2009

Inhaltsangabe

Undergraduate Principles of Marketing textbook

A unique marketing text based on student feedback. 

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need. 

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Reseña del editor

Undergraduate Principles of Marketing textbook A unique marketing text based on student feedback. Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0137013299
ISBN 13 
9780137013296
Einband
Tapa blanda
Anzahl der Seiten
290
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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ISBN 10:  013607569X ISBN 13:  9780136075691
Verlag: Pearson, 2009
Softcover