Exceptionally real-world in focus ― with examples, issues, and applications interlaced throughout ― this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
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Anbieter: HPB-Red, Dallas, TX, USA
Hardcover. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_298673222
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Anbieter: Equipment for Living, Aliquippa, PA, USA
Zustand: very_good. Bestandsnummer des Verkäufers EBV.0137228694.VG
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Anbieter: Newsboy Books, Ontario, CA, USA
Hardcover. Zustand: Good. 0137228694 Excellent shape, except 30 or so pages have some underlining. Bestandsnummer des Verkäufers 137228694
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