Advertising: Principles and Practices - Hardcover

Wells, William D.; Burnett, John; Moriarty, Sandra

 
9780137228690: Advertising: Principles and Practices

Inhaltsangabe

Exceptionally real-world in focus ― with examples, issues, and applications interlaced throughout ― this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.

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