Inhaltsangabe
Exceptionally real-world in focus - with examples, issues, and applications interlaced throughout - this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
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Reseña del editor
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
Reseña del editor
This best-selling book gives an introduction to both the theory and practice of advertising.
Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
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Suchergebnisse für Advertising: Principles and Practices
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Advertising: Principles and Practice: 3rd Edition
Anbieter: Kayleighbug Books, IOBA, Cedar Grove, WV, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. Third Edition. No Stock Photos! We photograph every item. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works. Bestandsnummer des Verkäufers 012566
Beispielbild für diese ISBN
Advertising: Principles and Practice
Verlag:
Prentice Hall College Div, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Gebraucht
Hardcover
Anbieter: HPB-Red, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_441218415
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Advertising: Principles and Practice
Verlag:
Prentice Hall College Div, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Gebraucht
Hardcover
Anbieter: -OnTimeBooks-, Phoenix, AZ, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships via media mail. Bestandsnummer des Verkäufers OTV.0137228694.G
Beispielbild für diese ISBN
Advertising: Principles and Practice
Verlag:
Prentice Hall College Div, 1995
ISBN 10: 0137228694
ISBN 13: 9780137228690
Gebraucht
Hardcover
Anbieter: Newsboy Books, Ontario, CA, USA
Verkäuferbewertung 3 von 5 Sternen
Hardcover. Zustand: Good. 0137228694 Excellent shape, except 30 or so pages have some underlining. Bestandsnummer des Verkäufers 137228694