Essentials of Entrepreneurship and Small Business Management - Softcover

Zimmerer, Thomas W.; Scarborough, Norman M.

 
9780137272983: Essentials of Entrepreneurship and Small Business Management

Inhaltsangabe

For courses in Small Business Management and Entrepreneurship.

  • A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.
  • A comprehensive supplements package provides students with exceptional interactive, hands-on experience.

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