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Inhaltsangabe
Laudon’s essential case-based text for the study of IS in business today.
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. You will develop sought-after skills, and be adept at leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition has been thoroughly updated to cover the latest industry and technology changes.
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Über die Autorin bzw. den Autor
About our authors
Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.
Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests?include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information?systems.?Jane?received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Stern School of Business. She maintains a lifelong interest in the languages and civilizations of East?Asia.?The?Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.
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