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Principles of Marketing (19th Edition) RENTAL EDITION - Hardcover

Philip Kotler; Gary Armstrong; Sridhar Balasubramanian

 
9780137864898: Principles of Marketing (19th Edition) RENTAL EDITION
Hardcover
ISBN 10: 0137864892 ISBN 13: 9780137864898
Verlag: Pearson Inc., 2023

Inhaltsangabe

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It's packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.

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Verlag
Pearson Inc.
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
0137864892
ISBN 13 
9780137864898
Einband
Gebundene Ausgabe
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