Framework for Marketing Management:Integrated PharmaSim Simulation Experience and Interpretive Simulations Access Code Car: Integrated PharmaSim ... Simulations Access Code Card Group B Package - Softcover

Philip, Kotler; Kevin, Keller

Softcover

ISBN 10: 0138151695 ISBN 13: 9780138151690

Verlag: Financial Times Prentice Hall, 2011

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Reseña del editor

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Details zur Ausgabe

• Verlag: Financial Times Prentice Hall
• Erscheinungsdatum: 2011
• ISBN 10: 0138151695
• ISBN 13: 9780138151690
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 391