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The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making - Hardcover

Nagle, Thomas T.

 
9780138515102: The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
Hardcover
ISBN 10: 0138515107 ISBN 13: 9780138515102
Verlag: Routledge, 1987

Inhaltsangabe

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

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Verlag
Routledge
Erscheinungsdatum
1987
Sprache
Englisch
ISBN 10 
0138515107
ISBN 13 
9780138515102
Einband
Gebundene Ausgabe
Anzahl der Seiten
416
Kontakt zum Hersteller
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Verantwortliche Person
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