International Business: An Integrated Approach - Hardcover

Wild, John J.; Wild, Kenneth L.; Han, Jerry C.Y.

Hardcover

ISBN 10: 0138621861 ISBN 13: 9780138621865

Verlag: Pearson, 2000

Inhaltsangabe

Book by Wild John J Wild Kenneth L Han Jerry C Y

Über diesen Titel

Reseña del editor:

Using a cross-functional, integrative approach, this text describes the role played by each business function in international business. The text features examples and cases that deal with non-US companies in countries other than the US.

Reseña del editor:

This text uses a cross-functional, integrated approach to describe the role played by each business function in international business. It presents material from a nonprovincial viewpoint, giving readers a global perspective. Clear, simple explanations and illustrations of theoretical material make this text accessible to all readers.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 2000
• ISBN 10: 0138621861
• ISBN 13: 9780138621865
• Einband: Tapa dura
• Anzahl der Seiten: 608