Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books) - Hardcover

Cagan, Jonathan M.; Vogel, Craig M.

 
9780139696947: Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)
Hardcover
ISBN 10: 0139696946 ISBN 13: 9780139696947
Verlag: Financial TImes Prentice Hall, 2001

Inhaltsangabe

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.

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Über die Autorin bzw. den Autor

JONATHAN CAGAN is a Professor of Mechanical Engineering at Carnegie Mellon University. His work focuses on the early stages of product development with emphasis on engineering design, interdisciplinary collaborations, formal design synthesis, and computational design tools. Dr. Cagan is a Fellow of the American Society of Mechanical Engineers and a registered Professional Engineer.

 

CRAIG M. VOGEL is a Professor in the School of Design at Carnegie Mellon University. His areas of expertise include product design, product aesthetics, design history, team management, and design patent litigation. Professor Vogel is a Fellow, and former President, of the Industrial Designers Society of America (IDSA).

 

Professors Cagan and Vogel have collaborated for close to a decade in teaching, research, and consulting in the area of integrated new product development. For more information see www.creatingbreakthroughproducts.com

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Verlag
Financial TImes Prentice Hall
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0139696946
ISBN 13 
9780139696947
Einband
Tapa dura
Anzahl der Seiten
336
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780132618625: Creating Breakthrough Products: Innovation from Product Planning to Program Approval: Innovation from Product Planning to Program Approval (paperback)

Vorgestellte Ausgabe

ISBN 10:  0132618621 ISBN 13:  9780132618625
Verlag: FT Press, 2001
Softcover