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Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business (Penguin business) - Softcover

O'Reilly, Tony

 
9780140256918: Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business (Penguin business)
Softcover
ISBN 10: 0140256911 ISBN 13: 9780140256918
Verlag: Penguin, 1997

Inhaltsangabe

'Offensive marketing' is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, to respond to competitive moves by counter attack and not by imitation. Davidson characterises good marketing as P-O-I-S-E: "Profitable, Offensive, Integrated, Strategic, and Effectively executed". This book is a substantially revised edition of Davidson's previous book, Offensive Marketing, and shows how to achieve tomorrow's best practice today, and how to make your competitors followers.

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Über die Autorin bzw. den Autor

HUGH DAVIDSON is currently Chairman of Oxford Corporate Consultants, a marketing-led management consulting firm. During his consultancy career he has conducted projects for H. J. Heinz, Volkswagen, Shell and Unilever. He is also a Fellow of the Institute of Marketing and of the Marketing Society. He has contributed articles to many publications, and his previous book, Offensive Marketing, is also available in Penguin.

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Verlag
Penguin
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0140256911
ISBN 13 
9780140256918
Einband
Taschenbuch
Anzahl der Seiten
608
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Terminal Video
n.pederzini@terminaldistribuzione.com

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