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The Creative Priority: Driving Innovative Business in the Real World: Putting Innovation to Work in Your Business (Penguin business) - Softcover
Reseña del editor
The hottest business innovation book of the year" THE SUNDAY TIMES How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg - founder and president of Nissan Design International - distils his experience as a leader of the world's centre of innovative car design and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity as a vital component in business, Hirshberg shows how creativity can become the fundamental organizing principle of business.
Biografía del autor
Jerry Hirshberg left General Motors in 1980 and accepted the position of founding director of Nissan Design International. He speaks widely on subjects ranging from car and product design, to multicultural business and the managing of creative capabilities.
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- VerlagPenguin
- Erscheinungsdatum1999
- ISBN 10 0140261745
- ISBN 13 9780140261745
- EinbandTapa blanda
- Anzahl der Seiten288
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The Creative Priority: Putting Innovation to Work in Your Business (Penguin business)
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Paperback. Zustand: USED_VERYGOOD. The Creative Priority: Putting Innovation to Work in Your Business (Penguin business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780140261745
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The Creative Priority: Putting Innovation to Work in Your Business (Penguin business)
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Paperback. Zustand: USED_VERYGOOD. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780140261745
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The Creative Priority: Driving Innovative Business in the Real World
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780140261745. Bestandsnummer des Verkäufers 9104385
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