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Webonomics: Nine Essential Principles For Growing Your Business On the World Wide Web (Penguin business) - Softcover
Reseña del editor
Webonomics is 'the study of the production, distribution and consumption of goods, services and ideas over the World Wide Web'. Evan Schwartz defines nine essential principles for growing your business on the Web, using case studies to document some tremendous successes and failures.
Biografía del autor
EVAN SCHWARTZ is a former staff editor for Business Week and a contributing editor to Wired. He first introduced the Webonomic principles in his acclaimed February 1996 article in Wired, 'Advertising Webonomics 101' from which he received an overwhelmingly positive response.
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- VerlagPenguin
- Erscheinungsdatum1997
- ISBN 10 014026406X
- ISBN 13 9780140264067
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten256
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Webonomics: Nine Essential Principles For Growing Your Business On the World Wide Web (Penguin business)
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780140264067
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Webonomics: Nine Essential Principles For Growing Your Business On the World Wide Web (Penguin business)
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paperback. Zustand: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Bestandsnummer des Verkäufers mon0007093051
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Webonomics: Nine Essential Principles For Growing Your Business On the World Wide Web (Penguin business)
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Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780140264067
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Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web
Anbieter: Kennys Bookstore, Olney, MD, USA
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Zustand: Very Good. 1997. 1st Penguin Edition. Paperback. 8vo . Good clean copy. . . . . Books ship from the US and Ireland. Bestandsnummer des Verkäufers KEX0301439
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Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web
Verlag:
Penguin Books Ltd, 1997
ISBN 10: 014026406X
ISBN 13: 9780140264067
Gebraucht
Softcover
Erstausgabe
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 1997. 1st Penguin Edition. Paperback. 8vo . Good clean copy. . . . . Bestandsnummer des Verkäufers KEX0301439
Anzahl: 1 verfügbar
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Webonomics. Nine Essential Principles for Growing Your Business on the World Wide Web
Verlag:
Penguin, London England, 1997
ISBN 10: 014026406X
ISBN 13: 9780140264067
Gebraucht
Soft cover
Anbieter: The London Bookworm, East Sussex, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Soft cover. Zustand: Very Good. 1st Penguin Edition. Paperback. In this book the author defines nine essential principles for growing your business on the Web. Using case studies of corpoerations such as IBM and Volvo, as well as smaller companies and web-based start-ups, Schwartz documents both the tremendous failures and successes on the Web in a multitude of industries, including advertising, entertainment, publishing, car manufacturing and banking. Why are some products better suited to being sold on the Web than others? Why are certain brand names gaining status and how can you create and reinforce yours? What are the new patterns of consumer behaviour? In answering these important questions, Schwartz shows how to capture the scare commodity on this information-based terrain: the attention of the busy people who are spending time there. Packed with practical wisdom, this book provides a key to survival in a period of accelerating change, when only the most agile and adaptable business will thrive. 244 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). Bestandsnummer des Verkäufers 086296
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