“After a lifetime in business, I’ve never been able to develop a set of rules or a step-by-step formula that will guarantee success in anything, much less in a field as dynamic and changing as business. What I can do, however, is talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
The Ten Commandments for Business Failure is a lighthearted cautionary bible for leaders from a hugely admired elder statesman who is sought out for advice by a wide circle of luminaries. Plenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs to psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees; the true path to success can’t be laid out as a simple step-by-step plan. The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone. Don Keough, who has seen and heard a lot in his six decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future.
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Donald R. Keough , eighty-one, is chairman of the board of the investment banking firm Allen & Company. He served as president, chief operating officer, and a director of The Coca-Cola Company from 1981 to 1993. He was reelected a director of the company in 2004. He has served on many prominent boards of directors, including those of Berkshire Hathaway, McDonald’s, The Washington Post Company, Home Depot, H. J. Heinz Company, and The University of Notre Dame. He and his wife, Marilyn, live in Atlanta, Georgia.
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Zustand: Fair. : En este libro, Don Keough, ex presidente de Coca-Cola, comparte las diez principales razones por las que las empresas fracasan. Con un enfoque ligero y lleno de anécdotas, Keough ofrece consejos prácticos para evitar errores comunes en el mundo empresarial. Este libro es una guía valiosa para líderes y emprendedores que buscan mejorar sus estrategias y asegurar el éxito a largo plazo. Con un prólogo de Warren Buffett, este libro ofrece una perspectiva única sobre cómo evitar los escollos que pueden llevar al fracaso. EAN: 9780141039220 Tipo: Libros Categoría: Negocios y Economía Título: The Ten Commandments for Business Failure Autor: Don Keough Editorial: Penguin Idioma: en Páginas: 208 Formato: tapa blanda. Bestandsnummer des Verkäufers Happ-2025-04-30-4fe6b448
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Paperback. Zustand: new. Paperback. 'Don's commandments for failure will teach you more about business success than a whole shelf full of books.' Bill Gates"After a lifetime in business, I've never been able to develop a set of rules or a step-by-step formula that will guarantee success in anything, much less in a field as dynamic and changing as business. What I can do, however, is talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser."The Ten Commandments for Business Failure is a lighthearted cautionary bible for leaders from a hugely admired elder statesman who is sought out for advice by a wide circle of luminaries. Plenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs to psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees; the true path to success can't be laid out as a simple step-by-step plan. The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone. Don Keough, who has seen and heard a lot in his six decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future. The true path to success can't be laid out as a simple step-by-step plan. The same cannot be said of failure, however. Failure is easy. This cautionary bible is suitable for leaders from a hugely admired elder statesman who is sought out for advice by a wide circle of luminaries. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9780141039220