Brands and the Brain: How to Use Neuroscience to Create Impactful Brands - Softcover

Sahay, Arvind

9780143452614: Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

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ISBN 10: 0143452614 ISBN 13: 9780143452614

Verlag: Penguin Random House India Pvt. Ltd, 2022

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How to Use Neuroscience to Create Impactful Brands

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�ber die Autorin bzw. den Autor

Arvind Sahay is professor of marketing and international business; Prof. M.N. Vora Chair in marketing and entrepreneurship; chair, India Gold Policy Centre; chair, marketing area; and chair, NSE Centre for Behavioral Science at the Indian Institute of Management Ahmedabad. Prof. Sahay completed his PhD from the University of Texas, Austin. He obtained his MBA from the Indian Institute of Management Ahmedabad. Prof. Sahay also holds a degree in chemical engineering from the Indian Institute of Technology Kanpur.

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Verlag: Penguin Random House India Pvt. Ltd
Erscheinungsdatum: 2022
Sprache: Englisch
ISBN 10: 0143452614
ISBN 13: 9780143452614
Einband: Taschenbuch
Anzahl der Seiten: 360
Kontakt zum Hersteller: Nicht verf�gbar
Verantwortliche Person: Terminal Video
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

Sahay, Arvind

Verlag: India Portfolio, 2022

ISBN 10: 0143452614 ISBN 13: 9780143452614

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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verk�ufers G0143452614I4N00

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Brands and the Brain

Arvind Sahay

Verlag: Penguin Random House India, IN, 2022

ISBN 10: 0143452614 ISBN 13: 9780143452614

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Paperback. Zustand: New. It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands. Bestandsnummer des Verk�ufers LU-9780143452614

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Brands and the Brain (Paperback)

Arvind Sahay

Verlag: Penguin Random House India, 2022

ISBN 10: 0143452614 ISBN 13: 9780143452614

Neu Paperback

Anbieter: Grand Eagle Retail, Bensenville, IL, USA

Verk�uferbewertung 5 von 5 Sternen

Paperback. Zustand: new. Paperback. It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands. The book explores the connection between the human brain and brand management, emphasizing how powerful brands tap into unconscious emotions and memories. It delves into brain-operating principles and their influence on brand perception, highlighting the crucial role of the human brain in building and maintaining successful brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verk�ufers 9780143452614

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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

Sahay, Arvind

Verlag: Penguin Random House India Pvt. Ltd, 2022

ISBN 10: 0143452614 ISBN 13: 9780143452614

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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verk�ufers GOR013601553

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