Marketing that Works: Building Breakthrough Brands in India - Softcover

Gupta, Shivaji Das

Softcover

ISBN 10: 0143473786 ISBN 13: 9780143473787

Verlag: Penguin Business, 2026

Inhaltsangabe

While India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on ‘Segmentation-Targeting- Positioning’, designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as Indian creators and customers.

Through through-provoking relatable essays, this book provides a deeper exploration of the Indian buying behavior, with timeless marketing insights. It also serves as an actionable toolkit, providing a dynamic roadmap for every organization, which wishes to build successful brands in this country. Lastly, it is an overdue response to ‘thought colonialism’, as India most certainly deserves a customized Brand Leadership model, which is uniquely customer-centric.

Marketing That Works is your ultimate marketing-driven action plan, designed to help marketers build outstanding and long-lasting brands in any part of India. Made in India, exclusively for India.

Über diesen Titel

Über die Autorin bzw. den Autor

Shivaji Das Gupta is an Indian marketing professional and author. He has worked in senior leadership roles in marketing and brand management across multiple industries. He is the author of Marketing That Works, a non-fiction book focused on practical marketing strategies and business growth.

Details zur Ausgabe

• Verlag: Penguin Business
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 10: 0143473786
• ISBN 13: 9780143473787
• Einband: Taschenbuch
• Anzahl der Seiten: 288
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Terminal Video; n.pederzini@terminaldistribuzione.com; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; Italien