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Behind the Wheel at Chrysler: The Iacocca Legacy: The Iacocca Legacy – An Investigative Exposé of Self-Promotion Over Innovation - Softcover

Levin, Doron P.

 
9780156004749: Behind the Wheel at Chrysler: The Iacocca Legacy: The Iacocca Legacy – An Investigative Exposé of Self-Promotion Over Innovation

Inhaltsangabe

A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.

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