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Inhaltsangabe
Visa: The Power of an Idea opens in California with the amazing life and business philosophy of A.P. Giannini, the founder of the Bank of America. Giannini, the son of humble immigrants from Italy, built his bank by devoting himself to one noble cause: giving financial power to the common man. That cause was later embodied in the BankAmericard, the forerunner to today's Visa card. A brilliant visionary named Dee Hock then followed in Giannini's footsteps and turned the BankAmericard into the powerful partnership that Visa is today. With grit, clarity, and a remarkable power of persuasion, Hock built Visa into a vast global family that today draws together 22,000 banks and financial institutions from nearly every corner of the globe.
As you are about to discover, the story of Visa leads into some surprising realms: the inner corridors of Olympic politics and big-money sports sponsorship. The high-stakes marketing and advertising wars with American Express and MasterCard. And the nerve centers of the powerful technology that drives Visa and the e-commerce revolution. The story also leads to crime fighters in Asia, where Visa helps lead the worldwide effort to combat credit card fraud, counterfeiting, and Internet mischief.
As this book makes clear, the Visa card is not just an instrument of individual empowerment: it is also a tool of national empowerment. In countries as diverse as Japan, Venezuela, Poland, and Taiwan, the Visa partnership has helped stimulate dramatic economic growth and social change. There are now more than one billion Visa cards in circulation, and most of us tend to see it as only a convenient payment tool. Through this book, however, we see that the Visa card is far more than that. It's a global revolution, right in our pocket.
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Visa: The Power of an Idea opens in California with the amazing life and business philosophy of A.P. Giannini, the founder of the Bank of America. Giannini, the son of humble immigrants from Italy, built his bank by devoting himself to one noble cause: giving financial power to the common man. That cause was later embodied in the BankAmericard, the forerunner to today's Visa card. A brilliant visionary named Dee Hock then followed in Giannini's footsteps and turned the BankAmericard into the powerful partnership that Visa is today. With grit, clarity, and a remarkable power of persuasion, Hock built Visa into a vast global family that today draws together 22,000 banks and financial institutions from nearly every corner of the globe.
As you are about to discover, the story of Visa leads into some surprising realms: the inner corridors of Olympic politics and big-money sports sponsorship. The high-stakes marketing and advertising wars with American Express and MasterCard. And the nerve centers of the powerful technology that drives Visa and the e-commerce revolution. The story also leads to crime fighters in Asia, where Visa helps lead the worldwide effort to combat credit card fraud, counterfeiting, and Internet mischief.
As this book makes clear, the Visa card is not just an instrument of individual empowerment: it is also a tool of national empowerment. In countries as diverse as Japan, Venezuela, Poland, and Taiwan, the Visa partnership has helped stimulate dramatic economic growth and social change. There are now more than one billion Visa cards in circulation, and most of us tend to see it as only a convenient payment tool. Through this book, however, we see that the Visa card is far more than that. It's a global revolution, right in our pocket.
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VISA : The Power of an Idea
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Hardcover. Zustand: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 5.3. Bestandsnummer des Verkäufers G0159004799I3N01
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 5.3. Bestandsnummer des Verkäufers G0159004799I4N00
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VISA : The Power of an Idea
ISBN 10: 0159004799
ISBN 13: 9780159004791
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Hardcover. Zustand: Used Very Good. Zustand des Schutzumschlags: Very Good. This item is oversized, and may require additional shipping for some destinations. Please contact us for shipping estimates. Dust Jacket is wrapped in mylar Brodart covering, which is removable. Light wear to cover, slightly bumped corners, pages clean and unmarked. Firefly sells new and used books through our store front. We try to add a detailed description to as many titles as possible. If you have questions regarding this title, please contact us. Photos available on request. Bestandsnummer des Verkäufers 365264
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Visa, The Power of an Idea
Verlag:
Harcourt, Chicago, 2001
ISBN 10: 0159004799
ISBN 13: 9780159004791
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VISA : The Power of an Idea
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Hardcover. Zustand: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Bestandsnummer des Verkäufers Scanned0159004799
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