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- VerlagCengage Australia
- Erscheinungsdatum2010
- ISBN 10 0170183343
- ISBN 13 9780170183345
- EinbandTapa blanda
- Auflage2
- Anzahl der Seiten608
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Marketing Research
Verlag:
Cengage Learning Australia
(2010)
ISBN 10: 0170183343
ISBN 13: 9780170183345
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Buchbeschreibung Paperback. Zustand: Very Good. Second Asia-Pacific edition. 592 pages. Marketing Research 2nd Asia-Pacific edition contin ues to equip students with the knowledge and skills required to s uccessfully undertake marketing research.Combing a solid theoreti cal foundation with a practical, step-by-step approach, the marke ting research process is explored through a learning model which is reinforced throughout the text.Using a raft of contemporary lo cal and international examples, data sets and case studies to exp lain traditional marketing research methods, Marketing Research a lso examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data m ining and the increasing use of online panels. To strength its 'l earning by doing' approach, this edition of Marketing Research in tegrates Qualtrics: a robust and easy-to-use online survey tool t hat provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text cove rs both SPSS and EXCEL outputs. Finally, each stage of research r eporting is explained, as well as a range of presentation methodo logies.This text is indispensible for students studying marketing research in any business or marketing course. Bestandsnummer des Verkäufers 2670aa
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Marketing Research Second Asia-Pacific Edition
Verlag:
Cengage Learning Australia, Melbourne Australia
(2011)
ISBN 10: 0170183343
ISBN 13: 9780170183345
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Paperback
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Buchbeschreibung Paperback. Zustand: Very Good. Second Edition. 592pp This book is in very good condition. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 8"-9" Tall (203-228mm). Bestandsnummer des Verkäufers 136210
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