Chapter 1 Strategic Marketing Planning and Market Orientation Chapter 2 Defining and Assessing Markets Chapter 3 Situational Analysis and Strategic Approaches Chapter 4 Competitive Advantage and Competitive Strategies Chapter 5 Market Segmentation and Target Marketing Chapter 6 Strategic Positioning Chapter 7 Strategic Networks and Customer Relationship Management Chapter 8 Product Strategy Chapter 9 Brand Strategy Chapter 10 Pricing Strategy Chapter 11 Distribution and Supply Chain Management Chapter 12 Integrated Marketing Communications Chapter 13 Internet Marketing Chapter 14 Defensive and Offensive Marketing Strategies Chapter 15 Marketing Implementation and Control Appendix A Marketing Plan Example, A Marketing Plan for National Depot Inc.
"Marketing Strategy" is intended for the capstone course in marketing. It focuses on strategic marketing decisions that managers working in small or large businesses need to make on a daily basis.
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