The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry
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Irving Rein is Professor of Communication Studies at Northwestern University. He is the author of many books, including The Elusive Fan, High Visibility, and Marketing Places. He has consulted for Major League Baseball, the United States Olympic Committee, the National Aeronautics and Space Administration, and numerous corporations. Ben Shields is Lecturer in Managerial Communication at the MIT Sloan School of Management. He previously served as Director of Social Media and Marketing at ESPN. He is coauthor of The Elusive Fan and has written many articles and book chapters on sports media and marketing. Adam Grossman is Founder and President of Block Six Analytics. He has worked with a number of sports organizations-including the Minnesota Timberwolves, Washington Capitals.
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