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The Sports Strategist: Developing Leaders for a High-Performance Industry - Softcover

Rein, Irving; Shields, Ben; Grossman, Adam

 
9780190267445: The Sports Strategist: Developing Leaders for a High-Performance Industry
Softcover
ISBN 10: 0190267445 ISBN 13: 9780190267445
Verlag: OXFORD UNIV PR, 2015

Inhaltsangabe

The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry

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Über die Autorin bzw. den Autor

Irving Rein is Professor of Communication Studies at Northwestern University. He is the author of many books, including The Elusive Fan, High Visibility, and Marketing Places. He has consulted for Major League Baseball, the United States Olympic Committee, the National Aeronautics and Space Administration, and numerous corporations. Ben Shields is Lecturer in Managerial Communication at the MIT Sloan School of Management. He previously served as Director of Social Media and Marketing at ESPN. He is coauthor of The Elusive Fan and has written many articles and book chapters on sports media and marketing. Adam Grossman is Founder and President of Block Six Analytics. He has worked with a number of sports organizations-including the Minnesota Timberwolves, Washington Capitals.

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Verlag
OXFORD UNIV PR
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0190267445
ISBN 13 
9780190267445
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar