Strategic Brand Management: Lessons for Winning Brands in Globalized Markets - Softcover

John, Deborah Roedder; Torelli, Carlos J.

 
9780190646004: Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
Softcover
ISBN 10: 0190646004 ISBN 13: 9780190646004
Verlag: OXFORD UNIV PR, 2017

Inhaltsangabe

A concise, flexible, and modern take on global brand management, with cutting-edge research

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Über die Autorin bzw. den Autor

Deborah Roedder John is the Curtis L. Carlson Chair in Marketing at the Carlson School of Management, University of Minnesota. She is an expert in consumer behavior and branding, known for her research on brand extensions, brand dilution, and brand measurement. Professor John teaches courses in brand management in MBA, undergraduate, and executive-education programs.

Carlos J. Torelli is Professor of Business Administration at the University of Illinois at Urbana-Champaign. He is well known for his research on cross-cultural psychology and global branding strategies. Professor Torelli teaches courses in brand management and global branding in MBA, undergraduate, and executive-education programs across the globe.

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Verlag
OXFORD UNIV PR
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0190646004
ISBN 13 
9780190646004
Einband
Taschenbuch
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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