Communication Research Methods - Softcover

Merrigan, Gerianne; Huston, Carole

Softcover

ISBN 10: 0190652748 ISBN 13: 9780190652746

Verlag: OXFORD UNIV PR, 2019

Inhaltsangabe

Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers but also more insightful consumers of research. It expertly balances the interpretive, critical, and discovery paradigms. No other research methods book on the market better reflects actual research practice and provides methodological choices based not on ideological constraints but rather on the nature of the research question. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research.

Über diesen Titel

Über die Autorin bzw. den Autor

Gerianne Merrigan is Professor and former Chair of Communication Studies at San Francisco University.

Carol Huston is Professor of Communication Studies and Gender Studies and currently serves as Special Assistant in the Office of Institutional Effectiveness and Planning at the University of San Diego.

Details zur Ausgabe

• Verlag: OXFORD UNIV PR
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 0190652748
• ISBN 13: 9780190652746
• Einband: Tapa blanda
• Anzahl der Seiten: 432
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italien