Public Relations in Practice - Softcover

Kurtin, Kate

 
9780190912079: Public Relations in Practice
Softcover
ISBN 10: 0190912073 ISBN 13: 9780190912079
Verlag: OXFORD UNIV PR, 2019

Inhaltsangabe

Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.

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Über die Autorinnen und Autoren

Kate S. Kurtin is Assistant Professor of Communication Studies at California State University, Los Angeles.

Kate S. Kurtin, PhD, is Assistant Professor of Communication Studies at California State University, Los Angeles (Cal State LA). She worked as an Account Planner in a few advertising agencies in the Boston area and then spent two years as a Market Researcher before returning to continue her education. Professor Kurtin is the faculty advisor for The Cal State LA PRSSA Chapter and the student-run marketing agency, ZenX-LA. Her main research interest is the media's effect on children, and she currently studies the evolving way that young people use media within this frame

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Verlag
OXFORD UNIV PR
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
0190912073
ISBN 13 
9780190912079
Einband
Taschenbuch
Anzahl der Seiten
144
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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