Taking Aim at Attack Advertising: Understanding the Impact of Negative Campaigning in U.S. Senate Races - Hardcover

Fridkin

 
9780190947569: Taking Aim at Attack Advertising: Understanding the Impact of Negative Campaigning in U.S. Senate Races

Inhaltsangabe

An essential look into how negative campaign messaging affects voter behavior

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Über die Autorin bzw. den Autor

Kim L. Fridkin is a Foundation Professor of Politics and Global Studies at Arizona State University, where she has taught since 1989. She is an expert in the areas of women and politics, campaigns and elections, and U.S. voting behavior. She is the author of The Political Consequences of Being a Woman and has co-authored The Changing Face of Representation: The Gender of U.S. Senators and Constituent Communications, No Holds Barred: Negative Campaigning in the U.S. Senate, and The Spectacle of U.S. Senate Campaigns with Patrick J. Kenney.

Patrick J. Kenney is Dean of the College of Liberal Arts and Sciences and a Foundation Professor of Politics and Global Studies at Arizona State University, where he has taught since 1986. He is an expert on campaigns, elections, and U.S. voting behavior.

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9780190947576: Taking Aim at Attack Advertising: Understanding the Impact of Negative Campaigning in U.S. Senate Races

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ISBN 10:  0190947578 ISBN 13:  9780190947576
Verlag: OXFORD UNIV PR, 2019
Softcover