A Practical Guide to Behavioral Research: Tools and Techniques - Softcover

Sommer, Robert

Softcover

ISBN 10: 0195039785 ISBN 13: 9780195039788

Verlag: Oxford University Press Inc, 1986

Inhaltsangabe

A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach to undergraduates in many fields of study. It covers both laboratory and field experimentation, and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey design, and in techniques of sampling, statistics, and analysis.

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Reseña del editor

A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach to undergraduates in many fields of study. It covers both laboratory and field experimentation, and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey design, and in techniques of sampling, statistics, and analysis.

Details zur Ausgabe

• Verlag: Oxford University Press Inc
• Erscheinungsdatum: 1986
• Sprache: Englisch
• ISBN 10: 0195039785
• ISBN 13: 9780195039788
• Einband: Tapa blanda
• Anzahl der Seiten: 305
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italien