Broadcasting Finance in Transition: A Comparative Handbook (Communication and Society) - Hardcover

 
9780195050899: Broadcasting Finance in Transition: A Comparative Handbook (Communication and Society)

Inhaltsangabe

This book represents an important contribution to the crucial issue of the alternatives in commercial and public support of broadcasting in the US and Europe. Half of the reports originated with the Peacock Committee on Broadcasting in Britain and thus have an authoritative relation to policy as well as research. The Peacock Committee of Financing the BBC, a committee sponsored by the government, commissioned Jay Blumler to investigate alternative (commercial) ways of financing in other European countries and the US to answer the question of whether the BBC should allow some commercial support in its financing.

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Today, there are many cross-currents of change affecting every aspect of the electronic media, causing profound transformations in broadcasting structures, technologies, markets, channels of distribution, and relations of providers to audiences. One result of these changes is that formerly settled patterns of broadcasting finance are both in flux and under debate in societies around the globe.

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