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Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues - Hardcover

O'Shaughnessy, John

 
9780195071085: Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
Hardcover
ISBN 10: 0195071085 ISBN 13: 9780195071085
Verlag: Oxford University Press, 1992

Inhaltsangabe

With the globalization of markets, heightened competition within various market sectors, and more demands on companies to increase profits, it is of great importance to understand the most effective manner in which marketing managers can reach the appropriate consumer. It is also necessary to use effective systems and tools to study the actions and inactivity of potential buyers. Explaining Buyer Behavior provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. The work also shows how to evaluate various findings on buyer behavior and how to discuss the strengths and weaknesses, as well as the applicability of these findings to marketing. In clear prose, John O'Shaughnessy discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. He exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.

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Über die Autorin bzw. den Autor

Author of Why People Buy (OUP 1987)

Von der hinteren Coverseite

With the globalization of markets, heightened competition within various market sectors, and more demands on companies to increase profits, it is of great importance to understand the most effective manner in which marketing managers can reach the appropriate consumer. It is also necessary to use effective systems and tools to study the actions and inactivity of potential buyers. Explaining Buyer Behavior provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. The work also shows how to evaluate various findings on buyer behavior and how to discuss the strengths and weaknesses, as well as the applicability of these findings to marketing. In clear prose, John O'Shaughnessy discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. He exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Oxford University Press
Erscheinungsdatum
1992
Sprache
Englisch
ISBN 10 
0195071085
ISBN 13 
9780195071085
Einband
Gebundene Ausgabe
Anzahl der Seiten
396
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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