Managing Product Development - Hardcover

 
9780195074383: Managing Product Development
Hardcover
ISBN 10: 0195074386 ISBN 13: 9780195074383
Verlag: Oxford University Press, 1996

Inhaltsangabe

This book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different industries.

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Managing Product Development brings together the work of leading international researchers in the field of product innovation and development and provides a guide to successful product development for firms in diverse industries. Competitive success between firms nearly always depends on what new products they can develop and bring to market. Based on original research, some chapters examine broad issues related to the impact of information technology and the role that social factors play in the successful development of products; they also describe the ways that Japanese firms develop products internationally. Other chapters extensively explore product development in the automobile, biotechnology, photolithographic, and textile machinery industries. Edited by an acknowledged authority on world-class manufacturing, industrial sourcing, and the global automobile industry, this work will be essential reading for scholars, students, and managers interested in product development, and will be an important addition to all academic, business school, public, and corporate libraries.

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Verlag
Oxford University Press
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0195074386
ISBN 13 
9780195074383
Einband
Gebundene Ausgabe
Anzahl der Seiten
320
Herausgeber
Nishiguchi Toshihiro
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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Deutschland