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Innovation Management: Strategies, Implementation and Profits - Hardcover

Afuah, Allan

 
9780195113464: Innovation Management: Strategies, Implementation and Profits
Hardcover
ISBN 10: 0195113462 ISBN 13: 9780195113464
Verlag: Oxford University Press Inc, 1997

Inhaltsangabe

Addressing the topic of innovation management as its core theme, this book was written in response to the increasing number of courses in this area that are usually offered in strategic management departments. Because it is integrative, the book has a multi-functional approach to innovation management, including the important contributions of economics, organizational theory, marketing, and finance. This book is intended for courses in management of innovation, technology management, strategic management.

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Verlag
Oxford University Press Inc
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0195113462
ISBN 13 
9780195113464
Einband
Gebundene Ausgabe
Anzahl der Seiten
416
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Ufficio Anagrafiche Messaggerie
ufficio.anagrafiche@meli.it

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